Collections Trust ‘Put Your Library on the Map’ campaign

In 2012, The Collections Trust  announced ‘Put Your Library on the Map’, a campaign encouraging smartphone users to visit their local library and make use of their library services.

The campaign will encourage people to go to their library, open the ‘Find a Library’ app and click ‘Put Me on the Map’. Each click will help improve the accuracy of the library’s location on a Google map.

‘Find a Library’ is a free cross-platform application for mobiles and tablets developed by the Collections Trust with the support of the Arts Council England. It is powered by the UK Public Libraries Dataset, a new open database of public library locations around the UK. The dataset is also available for re-use from data.gov.uk.

The ‘Put Your Library on the Map’ campaign will begin in February 2012 with a national launch, followed by regional promotional activities with the support of the BBC and library organisations. A press pack and image kit will be provided to UK public libraries to help them promote the campaign to library users.

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Books vs Ebooks

“The information we’re given is much to scant to draw too many conclusions. So the best we can do is to draw on our own experiences, preferences and the imperfect understanding we have of the world. And, for some of us, a long memory of what it was like to be a young adult.

Books are never more important to us than when we are coming into adulthood. We may like and appreciate them more when we are older but they will never do for us what they did then. They were an escape from the world, from friends, family and strangers, whether we feared or loved them. They were a doorway into the world, too, the way in which we made sense of it, challenged it and even achieved victory over it, at least in our minds.

Each book was a new challenge, each book was different, even for those who never tested themselves beyond one familiar genre. And for all that to happen, the physicalness of the books was important. They need a presence to forge that bond. As they piled up beside the bed or on the desk or bookcase, even when we had finished with them, they were there when we walked past. We saw the spines and the covers and they reminded us of the experience we shared with them.

At that age, a book is like Aladdin’s lamp. You touch it, you open it and the genie inside comes out. An ebook is like the kitchen light switch in comparison. Useful enough but hardly magical.

It is nice and comforting to have a picture of a loved one but even when the face, caught in extraordinary expression in the right light or air-brushed into perfection, is more beautiful than the real one, it is never more true or never more powerful than the one that looks at you from the chair across the room. And so it is with ebooks. The words are all there, the ideas and thoughts are frozen in them just as if they were on the page, but they cannot reproduce the vividness of the book that waits and watches from the bookcase.

There is, for me, a difference in what I want to read in an ebook and what I want to read in a real book. I have a Kindle and an iPad that is used more for reading than any other task. But they tend to be filled with dross or books of little consequence or enduring pleasure. They are books that I probably enjoyed at the time but whose acquaintance I was pleased to make in passing. Those that I want as friends I prefer to have in both body and mind so I go and buy the lasting version.

I have a library, not just a collection of books I’ve read. Oh, it looks like a pile of books but its haphazardness hides its purpose. They form part of the character of the room, part of the warmth of the house, part of what I offer everyone who comes in. They, the visitors, can stand and browse the shelves. It is a special thing to watch someone come into your house and make their way across the ranks of spines, pulling one out, flicking the pages, pausing a moment before replacing that book and then stumbling upon another that beckons. And there are times when a book I’ve already read catches my eye and I take it from the shelf and read a few pages, remembering and still discovering, then put it back in its place.

Those who herald the end of the printed book have let their excitement at what might be ride roughshod over their appreciation of what is. I’m sure ebooks are here to stay but it won’t be as conquerors.”

Book Promotion Case-study

The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great by: Rick Smith

Book History Rick co-authored the Wall Street Journal bestselling book The Five Patterns of Extraordinary Careers in 2003. After a five year break, Rick ventured into writing a book solo, and sold the manuscript of The Leap to Portfolio in 2008. As is traditionally the case, publishers expect second books to do better than first books. Rick hired RSI to guarantee this success.

Execution RSI engaged with the author to help develop his brand across several online platforms- a new blog site, book website, Facebook page, Twitter page, promotional video shoots, etc. The next task was to push as many people to those platforms as possible. Whether through drip email campaigns, blogger outreach, mailings of advanced reader copies to hundreds for reviews or interviews – RSI put Rick, his book and his Primary Color Assessment test in front of the eyes of hundreds of thousands, in order to drive book-sales.

Results The first week out of the gate, the book ranked as a Wall Street Journal bestseller. A customized Amazon campaign placed the book at #3 in overall books and #1 on the Business Bestseller list for several days in a row.

Library Use Survey

To get some valuable first-hand research and insight into library use by my friends, family and a wider audience, I’ve created this survey. It’s a mere 10 questions and will greatly aid my research development.

Could anyone who lives in the UK please take part in the survey and help out a final year student. It’s important for me to get a wide and varied response so have shared this on my social networking sites and to bloggers, authors etc.

Once I’ve got a good amount of responses, I will share my results on here. Thank you.

https://www.surveymonkey.com/s/J59VZHN