Library Branding

A brand provides the community with a clear understanding of what your library is for and the value that you add.

Good vs. Bad Library Branding

Good:

  1. Simple, yet attention-grabbing
  2. Keeps people interested
  3. Shows dedication to objectives
  4. Obvious brand personality

Bad:

  1. Wrong name
  2. Name without meaning
  3. Disconnected logo
  4. Misjudges community
  5. Disregards feedback

Goals of Branding:

  • Deliver the message clearly
  • Create loyalty
  • Connect emotionally
  • Confirm your credibility

KNOW

  • What is my library for?
  • What skills do I need?
  • Which services will meet my patron’s needs?

Brand Elements

  • Name
  • Logo
  • Tag Line
  • Graphics
  • Font
  • Shapes
  • Colors

Prezi Slideshow

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s