Library Branding

A brand provides the community with a clear understanding of what your library is for and the value that you add.

Good vs. Bad Library Branding


  1. Simple, yet attention-grabbing
  2. Keeps people interested
  3. Shows dedication to objectives
  4. Obvious brand personality


  1. Wrong name
  2. Name without meaning
  3. Disconnected logo
  4. Misjudges community
  5. Disregards feedback

Goals of Branding:

  • Deliver the message clearly
  • Create loyalty
  • Connect emotionally
  • Confirm your credibility


  • What is my library for?
  • What skills do I need?
  • Which services will meet my patron’s needs?

Brand Elements

  • Name
  • Logo
  • Tag Line
  • Graphics
  • Font
  • Shapes
  • Colors

Prezi Slideshow


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s