Library Branding

A brand provides the community with a clear understanding of what your library is for and the value that you add.

Good vs. Bad Library Branding


  1. Simple, yet attention-grabbing
  2. Keeps people interested
  3. Shows dedication to objectives
  4. Obvious brand personality


  1. Wrong name
  2. Name without meaning
  3. Disconnected logo
  4. Misjudges community
  5. Disregards feedback

Goals of Branding:

  • Deliver the message clearly
  • Create loyalty
  • Connect emotionally
  • Confirm your credibility


  • What is my library for?
  • What skills do I need?
  • Which services will meet my patron’s needs?

Brand Elements

  • Name
  • Logo
  • Tag Line
  • Graphics
  • Font
  • Shapes
  • Colors

Prezi Slideshow


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