Libraries are just about books, right? Hardly. But that’s the perception Omaha Public Library was facing when they came to us. To demonstrate the range of media, resources and other services the Library has to offer, we created a new identity introduced via posters, television, radio, outdoor and, naturally, inside the libraries themselves. At a glance, the appearance of the new logo is that of a cohesive whole, but much like the Library itself, the closer you look, the more there is to find. Digital, books, ideas, films, you name it. Proving that librarians are more than just bookworms – they’re masters of multimedia.