About This Blog

Hi there, I’m Atekka Iqbal. I’m a final year Advertising Design student at the University of Salford. This blog has been set up to document all my research and development work for my Final Major Project (FMP).

I’ve chosen to create a campaign to promote the use of public libraries, this is the open design brief that I’ve initially come up with. Campaign research and the needs of the user will inform design decisions for the final outcome as well as the choice of media to promote this campaign.

To investigate the issues surrounding public libraries and the increasing use of eBooks, and understand the reasons behind the decline of libraries and the role that technology has. Using copywriting, graphic design, social media and possibly photography, a new and innovative campaign is to be developed to promote the use of a public library.  It should build awareness and be a combination of digital and traditional media.

Please join in with any observations or knowledge that may add to the discussion and check out my main blog: Atekka Iqbal.

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