The Psychology of Color in Logo Design

When designing a logo for your business, it’s important to take into account the way people interpret color. It’s the right time to ask, what kind of emotion do I want my brand to convey?

This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.

For example, restaurants like McDonalds, Pizza Hut, KFC, Wendy’s and Popeyes use red in their logos to stimulate hunger. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication.

When it comes to designing a logo for your business, let this be a guide for the direction of your color palette.

Color can also have a strong effect on customers and, consequentially, product sales.


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