You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colors. What you may not realize is that they have a similar response to typefaces and fonts.
So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.
Looking even deeper into typefaces, particular fonts convey unique things.
For instance, the modern font…
The sans serif font…
If you want people to feel that your business is reliable…
Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience.