You should take careful consideration when choosing a logo font. As you may already know, people have certain feelings, emotions, and associations when they see certain colors. What you may not realize is that they have a similar response to typefaces and fonts.
So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.
Looking even deeper into typefaces, particular fonts convey unique things.
For instance, the modern font…
The sans serif font…
If you want people to feel that your business is reliable…
Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience.
When designing a logo for your business, it’s important to take into account the way people interpret color. It’s the right time to ask, what kind of emotion do I want my brand to convey?
This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.
For example, restaurants like McDonalds, Pizza Hut, KFC, Wendy’s and Popeyes use red in their logos to stimulate hunger. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication.
When it comes to designing a logo for your business, let this be a guide for the direction of your color palette.
Color can also have a strong effect on customers and, consequentially, product sales.
Outdoor poster for Whitcoulls, a large online bookseller in New Zealand. Every word from A Clockwork Orange is printed on the ad. Nice headline too. Ad agency: DraftFCB, Auckland.