Omaha Public Library – Rebranding


Libraries are just about books, right? Hardly. But that’s the perception Omaha Public Library was facing when they came to us. To demonstrate the range of media, resources and other services the Library has to offer, we created a new identity introduced via posters, television, radio, outdoor and, naturally, inside the libraries themselves. At a glance, the appearance of the new logo is that of a cohesive whole, but much like the Library itself, the closer you look, the more there is to find. Digital, books, ideas, films, you name it. Proving that librarians are more than just bookworms – they’re masters of multimedia.

Omaha Public Library PosterOmaha Public Library Poster Close-upOmaha Public Library Membership CardOmaha Public Library Poster Series 1Omaha Public Library Poster Series 2Omaha Public Library billboard



World Book Day

What is World Book Day?

World Book Day is a celebration! It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world.

This is the 17th year there’s been a World Book Day, and on 6th March 2014 children of all ages will come together to appreciate reading. Very loudly and very happily. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. That’s why we will be sending schools (including those nurseries and secondary schools that have specially registered to participate), packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day.

What happens?

Thanks to the generosity of National Book Tokens Ltd, publishers and booksellers, we can send millions of book vouchers to children and young people (more than 14 million, in fact: that’s one for nearly every child aged under eighteen in the country).


They can take their voucher to a local bookseller and can use it to pick one of EIGHT (exclusive, new and completely free) books. Or, if they’d rather, they can use it to get £1 off any book or audio book costing over £2.99 at a participating bookshop or book club (terms and conditions apply).

How can you get involved?

Look out for the new downloadable resource packs coming soon and please visit our Resources section which is full of exciting and fun resources based on favourite books, brands, characters and authors.

It’s all about getting kids closer to the books and authors they already love, and letting them discover more books and authors they’ll love every bit as much in the future.


Picture1  World-Book-Day-Colour-212x300



Manchester Central Library restoration

“The long-awaited £48m transformation of Manchester Central Library is now just six months from completion.

We were given an exclusive first look at how the restoration of the historic library – designed by E Vincent Harris and opened in 1934 – as it inches towards completion.

With its legions of workmen, dust and half-finished wooden structures everywhere, much of the place still looks as much like a building site as the future home to one of the country’s best stores of precious old books.

But look a little closer, and the grand vision of people like Neil MacInnes and Alan Garbutt – Manchester council‘s head of libraries and construction director respectively, two of the driving forces behind the six-year project – to create a library fit for the 21st century is slowly emerging.

This means more natural light, more air, more berths to sit down and read – and, beneath the magnificent stained glass of Shakespeare Hall, spaces for community groups and young artists to use.”


Mcr Literature Festival 2012

I love this!
“Signs of a different approach to promoting literature

Literature is high-brow, right?
So if you want to promote it
in a way that grabs the attention
of arty intellectual types, you need
to use lots of long words, quotations from Shakespeare, and poetic metaphors, don’t you? Um, not on this occasion. For our sixth successive Manchester Literature Festival, we decided to fly in the face of convention and use ultra-tacky “Golf Sale” type signs, brandished by miserable-looking folk in rubbish costumes –
who also acted as human signage at each event. A vernacular idiom, one might say, applied, paradoxically, to a higher
form of literary expression.”

Mark Studio