I love this!
“Signs of a different approach to promoting literature
Literature is high-brow, right?
So if you want to promote it
in a way that grabs the attention
of arty intellectual types, you need
to use lots of long words, quotations from Shakespeare, and poetic metaphors, don’t you? Um, not on this occasion. For our sixth successive Manchester Literature Festival, we decided to fly in the face of convention and use ultra-tacky “Golf Sale” type signs, brandished by miserable-looking folk in rubbish costumes –
who also acted as human signage at each event. A vernacular idiom, one might say, applied, paradoxically, to a higher
form of literary expression.”
Promoting the Love of Words 