Author: Atekka
Branding
Silver ADDY: UNC Charlotte J. Murrey Atkins Library Branding Campaign
LIBRARY “APRILOV – PALAUZOV”
Design by studio Mozaika.
Regional Library “Aprilov – Palauzov” – Gabrovo is the largest publicly accessible and rich library fund by the municipality and region, one of the first during the Renaissance.It is the spiritual successor of the first Bulgarian public library established in Aprilovo School in 1845 as part of its fund and the personal library of Vasil Aprilov foundations of urban community center library in 1861.
Dubai Public Library
By Birdie Dubai
Launch of the brand’s new identity (designed by Landor Dubai). We adapted the design elements into our concepts, recommended ‘Share’ as the tagline, and also got to do some interesting ambient work (giant books placed at strategic locations in Dubai!).
Dubai Public Library concept
An organization that was established long ago, but due to limited promotion, lacked awareness.
The challenge was to create a brand for the library that would change perceptions in the market of what a “public library” is. The look and feel is inspired by the beauty of the written word, and how they can trigger the imagination to build a world of possibilities.
DEICHMANSKE MAIN LIBRARY
DEICHMANSKE LIBRARY
Mikael Fløysand, identity, promotional posters & editorial design for the new Deichmanske Library in Bjørvika, Oslo.
The new library is aiming towards becoming one of the most modern and functional libraries in Europe, this by combining the old library tradition as well as integrating the new digital media as it evolves further.
Omaha Public Library – Rebranding
Libraries are just about books, right? Hardly. But that’s the perception Omaha Public Library was facing when they came to us. To demonstrate the range of media, resources and other services the Library has to offer, we created a new identity introduced via posters, television, radio, outdoor and, naturally, inside the libraries themselves. At a glance, the appearance of the new logo is that of a cohesive whole, but much like the Library itself, the closer you look, the more there is to find. Digital, books, ideas, films, you name it. Proving that librarians are more than just bookworms – they’re masters of multimedia.
World Book Day
What is World Book Day?
World Book Day is a celebration! It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world.
This is the 17th year there’s been a World Book Day, and on 6th March 2014 children of all ages will come together to appreciate reading. Very loudly and very happily. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. That’s why we will be sending schools (including those nurseries and secondary schools that have specially registered to participate), packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day.
What happens?
Thanks to the generosity of National Book Tokens Ltd, publishers and booksellers, we can send millions of book vouchers to children and young people (more than 14 million, in fact: that’s one for nearly every child aged under eighteen in the country).
Then…
They can take their voucher to a local bookseller and can use it to pick one of EIGHT (exclusive, new and completely free) books. Or, if they’d rather, they can use it to get £1 off any book or audio book costing over £2.99 at a participating bookshop or book club (terms and conditions apply).
How can you get involved?
Look out for the new downloadable resource packs coming soon and please visit our Resources section which is full of exciting and fun resources based on favourite books, brands, characters and authors.
It’s all about getting kids closer to the books and authors they already love, and letting them discover more books and authors they’ll love every bit as much in the future.
Ebooks vs Books
Promoting the Love of Words 